Websites
Next.js · Core Web Vitals · technical SEO · conversion
A company website that turns visitors into enquiries.
We build sites on Next.js — from architecture through go-live. As fast and indexable as we can make them, designed for one goal: generating enquiries, not just praise for how it looks.
Why it matters
A template looks cheap — the visitor feels it before they read the first line
A site that loads in more than three seconds loses roughly 40% of visitors on average. Poor UX signals a lack of professionalism faster than any copy. We build websites that match the level of your offer — technically and visually.
One conversation. A concrete plan. No obligation.
What we optimise for
100/100
We prioritise the strongest achievable outcomes in performance, accessibility, SEO, and proven best practice.
CWV
LCP, INP, CLS — metrics Google ties directly to organic rankings and cost per click in paid campaigns.
SEO
Semantic HTML, structured data, hreflang for multiple languages, sitemap — a foundation that has to be done to a professional standard.
CARE
After launch, your site is a product, not a finished project. HIKARI CARE maintains, secures, and evolves it on a monthly cadence.
What sits inside the strategic scope
- 01
Information architecture and CTAs designed for your funnel — not a generic template layout, but a specific logic for your offer and audience.
- 02
A Next.js frontend on Vercel Edge that will not fail under campaign traffic. Performance planned from the first second of work on the site.
- 03
Analytics, GDPR consent, CRM and automation integrations. The site as part of your full sales ecosystem. We do not build generic “business card” sites.
Speed and UX quality affect organic rankings and ad performance — Google has documented this since 2021. A demanding brand cannot afford a sales asset that takes longer than three seconds to load.
That is why we treat every website as a product meant to perform for years — not a one-off layout handover.
Who it is for
Brands and revenue teams
When the first impression must earn the meeting
Service businesses, studios, B2B — wherever the prospect checks your site before replying to an email or picking up the phone. The site must be ready before the campaign goes live.
Scale and portfolios
When you have several brands and each needs the same standard
We systemise components, translations, and publishing workflows — so each rollout is faster and predictable for your business.
Three pillars of a high-performing site
Looks are only the surface
Underneath you need architecture that survives campaigns, traffic spikes, and offer changes — without a ground-up rebuild.
01
Experience and conversion
User paths, content hierarchy, and CTAs designed for a real sales funnel — from first contact to a qualified enquiry.
02
Performance and stability
A lean frontend, deliberate asset loading, edge architecture. An absolute focus on performance: fewer bounces, stronger campaign results, and a better mobile experience.
03
SEO and distribution
Metadata, headings, structured data, sitemap and hreflang for every market — so the site truly competes internationally, not just sits in the index.
How we build
A stack you do not have to replace after the first campaign
Readable code, components, staging, and zero-downtime deploys. Technology that still makes sense in three years — not only on launch day.
01
Next.js and production architecture
SSR and static generation where it is optimal. Components that let the site grow without touching the foundations — each new module is evolution, not revolution.
02
Quality, accessibility, security
Semantic HTML, contrast aligned with WCAG, forms without gaps, and strict rules on integrations. A site that works for every user and avoids legal risk.
03
Measurement and iteration
GA4 setup, conversion events, and reporting — so marketing and sales see what actually drives enquiries, not just session counts. We deliver actionable data.
Template vs bespoke
A template will always lose to a bespoke solution
Off-the-shelf themes launch fast. But they rarely carry a distinctive brand proposition, and technical debt grows with every offer change.
Theme / template
Quick start, limited headroom
Layout limits, plugin bloat, painful scaling. Lighthouse scores often sit below 60 on mobile — especially with several languages or a complex offer.
HIKARI
Your website, as a product of your brand
Your own information architecture, design system, and performance planned from day one. A roadmap with room for CRM, AI, and automations — not bolted on as an afterthought.
How we work
Stage I
Discovery and architecture
We analyse goals, audiences, your current site, and three to five competitors. We lock content structure, languages, integrations, and KPIs before the first design pixel.
Stage II
Design, copy, and implementation
We design UX/UI, create copy and content, build the Next.js frontend, and configure CMS or headless content. No scope creep without your sign-off.
Stage III
Launch, measurement, and care
Lighthouse and SEO checks, structured data, GA4, documentation, and handover within 48 hours of launch. Next (optional) HIKARI CARE: hosting, updates, security, and feature evolution.
After launch
HIKARI CARE — when your site must grow with the business
Subscription technical and product care
Algorithms change. Browsers change. Your offer changes. HIKARI CARE is the model where infrastructure, security, and features evolve every month — without a one-off quote for every small change.
Explore HIKARI CAREDescribe your site goal — we will reply with a concrete plan within 24 hours
Tell us what you sell, to whom, and what is not working today. Within 24 hours we return with scope, phases, and a collaboration model — no fluff and no 30-page PDF preamble.